Alex Chidiac

x

The Big Issue

STRATEGY | VIDEO PRODUCTION | SCRIPTING

The Brief.

Along with R.Sport, we wanted to be involved in the 2023 Women’s World Cup in a way that gave back to the sport we love. This took shape in the form of helping Alex Chidiac tell her story so far through the medium of cotton & content.

The Game Plan.

Create a long-form video that told the story of Alex Chidiac’s career, the R.Sport kit & the Big Issue Street Soccer program and how this kit can give back to those in need.

The Results.

Over 100 shirt sold, and $1500 raised for The Big Issue Street Soccer program.

Group of women and girls smiling and posing for a photo against a brick wall with orange target signs, as two people in red jackets take photos of them.

Our Video

THE KIT

  • Two women standing next to each other, wearing sports jerseys with logos and black pants with white stripes, smiling at the camera.
  • A woman with curly black hair posing with her right arm raised, wearing a white sports jersey with black and gold details and a patterned red and blue long sleeve shirt underneath.
  • A dark-colored soccer jersey with the Croatian checkered pattern on the sleeves, a gold collar, and a logo featuring a penguin playing soccer with the word "Puma" above it, and the word "HOMIE" displayed prominently across the front.
  • A white football jersey with gold collar details laid out on dark pavement. It features a PUMA logo, a badge with a penguin and the text 'numa FC,' and the word 'homie' across the front in black lettering.
  • A young man with short dark hair wearing a white football jersey with gold accents, standing outdoors against a blue sky and trees.
  • A woman in a soccer jersey holding a soccer ball on her shoulder.

About Alex

Female soccer player sitting on the ground, hugging a soccer ball, wearing teal athletic uniform and white cleats, against a plain green backdrop.

On the pitch Alex is a tough, skillful, goal scoring midfielder. Off the pitch she has resilience and wisdom beyond her years. A caring and deep thinking individual who values community and the importance of giving back, a trait passed down from her late grandmother. These values guided her to the Women's Street Soccer Program run by The Big Issue, where she has now volunteered for a number of years.

The design includes elements which have deeply sentimental meanings to Alex and her football story.

MUMA the Penguin (represented in the MUMA FC crest) is a soft toy penguin that Alex’s parents gifted her when she was born. When Alex started travelling to tournaments at a young age Muma Penguin came with her wherever she went, and still does to this day. Anyone who knows Alex also knows who Muma is.

The teapot patch on the right arm of the jersey represents Alex’s love for tea, which was introduced to her at a young age by her Grandma. It quickly became her favourite drink. Alex has fond memories of waking up at 3am with her Grandma to watch premier league and champions league games always with a tea in hand. Alex has 2 - 3 cups of tea everyday, especially before training and games. She brings her own tea bags on planes, to away trips, national team camps - basically everywhere she goes she’ll have an emergency stash of tea. Alex describes tea and football being a work of art that blends perfectly together.

Alex is the 195th player to represent the Australian Women’s National team, which is included inside on the teapot.

The Lego square represented as the watermark background on the jersey is the same piece of lego that Alex has tattooed on her ankle. Alex has been obsessed with Lego since she can remember. As she got older her love for lego only grew. The Lego detail has a two fold meaning, also representing the phrase ‘one brick at a time’ which Alex constantly tries to live by.

‘Accept & Move’ which is embroidered on the back neck of the jersey has been a staple value over the course of Alex’s career, helping to build her resilience on and off the pitch when things haven’t always gone her way.  

OUR PARTNERS

Black and white graphic with bold text saying 'The Big Issue' on the left, and on the right, a rectangle with text 'Street Soccer' and a soccer ball replacing the letter 'O'.
A black and white drawing of a person working at a desk with a computer, surrounded by books and papers.
Logo with a white line drawing of a house in a black circle, with the word 'HoMie' in bold black letters below.

Contact Us

To get in touch either fill out the form or contact us here:

dane@finalthirdstudios.com
(+61) 0435 556 475