A Bold Rebrand for the Next Generation of Sport & Tech Innovators

A circular abstract design composed of four segments and four circles in bright green color on a black background.

SERIVCES: Brand Development | Brand Messaging | Logo & Identity Systems | Brand Style Guides | Graphic Design

Why

A neon sign with the words 'We Help You Sell Better.' and the logo 'GPI' at the bottom, displayed in a dark interior setting with reflective surfaces.

GPI came to us ready for a fresh start—a transformation that would capture the agency's progressive vision and elevate its appeal to high-profile clients in sport and tech.

The founder’s goal was clear: to reposition GPI as a thought leader capable of making a meaningful impact. We crafted a modern identity and refined messaging that speaks to innovation, integrity, and environmental consciousness, creating a brand that reflects GPI’s ambition and expertise.

Today, GPI attracts the forward-thinking brands it was built to serve, inspiring confidence and signaling a powerful new direction in the industry.

BRANDING

Cover of a guide titled 'GPI Style Guide' with the words 'Version 3' and some icons at the bottom left corner.
A color palette chart with six color categories labeled from 01 to 06. Categories include Granite, Forest, Concrete, White, Nuclear, and Avo, each with corresponding hex color codes.
A graphic displaying different styles of the typeface 'Archia', including Semibold, Regular, and Thin, along with sample text and a link to the font's website.
Collection of four variations of a logo with the text 'GPI' and a semi-colon symbol stylized. Each variation has different background and text colors, with the first featuring a dark green background and light green logo, the second a bright green background with black logo, the third a white background with black logo, and the fourth a black background with white logo and light green semi-colon.
Graphic with four quadrants showing variation of a logo with green, black, and gray backgrounds; top left has text 'Primary Icon' and the main logo in bright green.
A collection of green icons related to business, data analysis, collaboration, innovation, and sustainability on a dark green background, with placeholder text "Lorem Ipsum".
A color palette showcasing five shades of green and white, labeled with their names and hex codes. From left to right: Forest (#001F12), Avo (#ACC199), White (#000000), Nuclear (#B3F82C), and Granite (#111111).
A collage of images related to sports, technology, and motivational messages. Includes a soccer field surrounded by autumn trees, a soccer player kneeling on the field, electronic devices like smartphones, tablets, gaming controllers, a keyboard, and a camera, a group of soccer players in action, and an empty stadium with green seats. There are motivational phrases like "God's Child," "NOT JUST A GAME," "ONE. FOR. ALL," and "IMPOSSIBLE IS NOTHING."

Contact

To get in touch either fill out the form or contact us here:

E-MAIL:
dane@finalthirdstudios.com

PHONE:
+61 435 556 475