Transforming Australia’s hottest underground party into an Iconic Festival

A yellow fidget spinner with a central black circle.

SERIVCES: Brand Development | Brand Messaging | Brand Style Guides | Logo & Identity Systems | Graphic Design | Motion Graphics | Paid Advertising

4,100

NEW FANS

SOLD OUT

IN UNDER 24 HOURS

Why

A person walking in front of a large colorful billboard advertising an event called 'MORF' with a sunflower and sky background. The billboard includes event details like performers, date, time, and location.

More NRG needed a bold shift from underground warehouse vibes to an unforgettable boutique festival experience. Our task was to build a brand that could inspire and connect with a diverse audience, balancing its underground roots with a fresh, festival-ready identity.

We crafted a full suite of creative assets—from kinetic visuals to share-worthy motion graphics—delivering energy and style across all digital platforms.

The result? A launch that resonated deeply with NSW’s music community, sparking anticipation and driving demand with an instant sellout, firmly establishing More NRG as the go-to festival for eclectic music lovers and the next generation of festival-goers alike.

BRANDING

Sky with clouds and the text 'Move NRG' in bright yellow and 'Music & Arts Festival' in smaller white font
Black and white photo of a woman with her eyes closed and head tilted back, standing among a crowd in an indoor space.
A color palette featuring three primary colors: Electric Blue, Sunflower Yellow, and Zen Grey with their CMYK, RGB, and HEX codes, along with text emphasizing the importance of consistent color use in branding and design.
A diagram showing two circular icons with four rounded arms forming a cross, which, when combined, form a flower-like shape with multiple rounded petals.
A clear plastic bag containing multiple airline boarding passes and VIP and gate access cards.
Large outdoor billboard with blue sky and clouds background, featuring yellow and gray shapes and text promoting 'Mote NRG' art festival at Maitland Showgrounds on February 25th, with details about 3 stages.
Three cups stacked vertically labeled "Our NRG," "Open Minded NRG," and "Empathetic NRG" with a gray background.
A webpage titled 'Examples' showing photography examples at a festival, with images of people at a music event, including concert scenes and festival attendees.
Screenshot of a design style guide page featuring the font 'Acid Grotesk,' describing it as a modern sans-serif inspired by 90's rave culture, with additional text about brand executions and font alternatives.
Three identification badges with lanyards in blue, yellow, and gray hanging against a black background. The blue badge is labeled 'artis t,' the yellow 'team,' and the gray 'media,' all with the name 'adam sullivan' at the top.

Ryan Matthews | Founder - More NRG Music & Arts Festival

“This work was a key reason our audience connected and we sold out"

“Working with Final Third Studios was a blast, we turned up looking for a logo and left with a better understanding of our entire business.

They’ve have become an essential part of our team.”

A clear plastic sheet with circular cutouts is laid over a background of bright yellow sunflowers and a blue sky with white clouds.

Contact

To get in touch either fill out the form or contact us here:

E-MAIL:
dane@finalthirdstudios.com

PHONE:
+61 435 556 475